A freelance website & product developer based in Cheltenham

Web development you’ll really dig .

Sustainable websites

Forget fixed templates and complex page builders. I build websites that are optimised for speed and designed to last, with a CMS experience you’ll love for years to come.

Successful products

From single-page apps to entire e-commerce platforms generating millions in revenue, I know how to build products that delight both end users and project stakeholders alike.


Here’s what to expect

Conversion-optimised websites

Fast and user-friendly websites built on Statamic, a modern CMS that editors love

Bespoke product development

Build the software you've always dreamt of using, or monetising, on a scalable infrastructure

Ecommerce solutions

From seamless Shopify integrations to completely bespoke stores with a checkout powered by Stripe

Third-party API integrations

Pull data from other systems onto your website or push form entries straight into your CRM

UI design & prototyping

Bring your idea to life with a beautiful user interface inside fully interactive prototypes

Sustainable web hosting

Industry-leading hosting provided by Nimbus Hosting, powered by 100% renewable energy

Recent projects

As much as I can show without getting in trouble

  • UI Design
  • Laravel
  • Vue.js

Live gym capacity web app

The COVID-19 pandemic limited the number of people allowed in gyms. Gym-goers were left queuing for hours due to capacity restrictions. To allow people to view busy periods, I created a web app showing a real-time feed of the gym capacity.

The result? Everyone could workout without the stress of waiting by planning ahead.

  • UI Design
  • WordPress
  • Shopify

Lifestyle & crafts blog

Designed and developed to showcase Paige's unique style, this bespoke website focuses on building a community of like-minded people with crafts, blogging, and online tutorials.

Phase 2 features a Shopify integration to allow a seamless buying process directly through the website.

  • UI Design
  • Laravel
  • Vue.js

Digital in/out board

Newland Homes' workforce has skyrocketed over the years, meaning their physical in/out board to track employee movement became redundant. Digitalising the in/out board meant teams could update their status on-the-go, from any device, without needing to be onsite.

Employees have more time to focus on their day-to-day job now they can update their status with one click of a button.

Client testimonials

Honest words, real people, no bribery

Joe is a dream to work with. We brief him on what we’d like doing and send the design docs, and he develops the page/s exactly to the design. He’s clear about his availability and timings, and has always met deadlines. The work he delivers is always thoroughly tested, and not just on one browser or size. I wouldn’t hesitate in recommending him.

Caroline Hawksworth Head of Digital Marketing, Kallidus

Joe is an amazing developer, his ability to problem solve, attention to detail and passion to always deliver work to the highest quality makes him one of the best developers around. I am lucky to have had the pleasure to work on so many exciting projects and hope to continue to do so in the future.

Melissa Woodley Head of Website Delivery, Journey Hospitality

Joe is knowledgeable, willing to share that knowledge, and incredibly professional. Joe is fun to work with and his level of support and encouragement is only surpassed by his motivation to deliver the perfect product. Always on time and immaculately to the brief. I look forward to working on many more projects with Joe in the future.

Bex Hurley Director, Fleurie Marketing

Let’s talk

This could be the start of something great

Joe Sergeant


20 years on and I still get excited every time a project goes live. My passion has always been bringing ideas to life by combining great UI/UX with powerful back-end technology.

I’d love to hear about your next idea too.

Thank you for your message. Hang tight, I’ll aim to get back to you within 1 working day.